YETI®
YETI is a premium outdoor lifestyle brand renowned for its rugged, high-performance gear designed to withstand extreme conditions and enhance adventures.
Founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, the company began with a simple mission: to build the ultimate hard cooler that serious anglers and hunters could actually rely on—one that kept ice for days and refused to break under tough use. Frustrated by the flimsy coolers available at the time, the brothers created an "indestructible" alternative with superior insulation and durability.
